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Marsh Graduates
www.marshgraduates.co.uk
The brief was to develop creative and intellectual standout for a major US insurance company in attracting top calibre graduate employees.
The target market was graduates and mainstream US
and International universities and business schools
- Harvard, Wharton, Princeton, Oxford, and Cambridge.
The positioning is intellectually stimulating through
visual media and a radical departure from the usual
HR sections of corporate web sites.
Principal Achievement:
To connect with graduates aspirations to 'reach the
sky', as well as providing a state-of-the-art look to the site. To invigorate
an often-boring area of many company web sites with something fun and
memorable.
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