Jamiroquai
founding member Toby Smith chooses 10 for branding
of new record production label.
London - 1st Dec 2005
10, the web communications specialist, has been appointed by Toby Smith,
a founding member of the band Jamiroquai, to manage the image creation
for his new record label.
Angelic Record Productions is as a young leading edge brand, identifying
and developing emerging acts in the UK and abroad.
10 has created a brand mark based on an angel motif beaming light contained
in a circle - inspired by the original vinyl label shape. Following the
identity of the Angel, 10 was commissioned to create an online brochure
for ARP, targeting new acts and highlighting the necessary quality that
the studio extracts via a mixture of flash and html. The website is also
structured as a portal for downloads and pictures of new acts.
The new website has just gone live. www.angelicrecords.com
Henry Villiers, Creative Director of 10 said: "Its great to be able to
work directly with the owner of a business and with such a talented one.
We have had a lot of fun in developing the concepts right through to the
final design. This is a highly competitive market sector where all the
big, established agencies play. 10 has proved its ability to come in and
beat the best which is very encouraging at the outset for a young agency."
Toby Smith said: "We wanted outstanding creativity and fresh thinking.
We were tempted to go with one of the better known creative agencies and
we took a risk by using a new, young agency, but it has paid off and we
are very happy with their work."
[ENDS]
Julian le Maistre
Development Director
T +44 (0)7956 29 52
57
E julian@10creative.co.uk
10 Director Profile
Julian le Maistre trained within the manufacturing division of Glaxo spending
four years in sales. He has 20 years experience in marketing communications
and business development and was awarded Master of The Arts in Marketing
Communications in 2000. He has since built a freelance business helping
director-owners to establish markets for new ventures and attract funding
and potential partners and purchasers.
Henry Villiers has a solid track record as an outstanding designer and
creative director. His work has won awards, particularly in New Media and
digital marketing and his personal client list features dynamic and well-known
business people. After returning from working in LA and New York earlier
this year 10 was set in motion to combine Julian and Henry's skills through
establishing a niche business generation and brand communications company. |
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